The Stakeholder Engagement Focus Group (SEFG) is part of the APM People SIG. Our stakeholder engagement content has been developed by the SEFG and the team voluntarily manages ongoing development and curation of resources and information. Since a product manager usually needs other people’s buy-in and is often expected to lead through influence, stakeholder management should be at the top of your priority list. Also be careful to select a suitable engagement
approach based on the type of stakeholder. If you’re new to stakeholder management, this template from Asana offers a simple way to stay organized.

You should fill the framework with stuff that is useful for your particular context and that is what we want to look at now for that effective stakeholder management we mentioned earlier. So let’s go ahead and look at three approaches that might help you as a Product Owner to work with your stakeholders. To continue your stakeholder analysis, it’s helpful to ‘map’ or visualize your stakeholders in relation to other key stakeholders and key criteria.

The problem that so often occurs with spreadsheets is that you end up having issues with version control and information spread across multiple places. Once you are working inside an SRM like Simply Stakeholders, you can be confident that all users with permission have access to the latest and most up-to-date list. Stakeholder refers to any people or groups who are impacted by a project, initiative, policy or organization. Keep everyone in the loop about project work and team capacity, and get useful project reports in Float’s resource planning software.

Without having reaped the benefits, the idea of meeting with stakeholders to “sell” your team and its efforts may seem degrading or overly ingratiating. When done crudely or without the right intentions, PR for your team can feel like the worst kind of corporate sleaziness—a deal with the devil for very little reward. But when done right, you gain mutual benefit for your team and your stakeholders. It can be as if a light was switched on in a dark room and now everyone can see, whereas before you were working with only partial vision. Bring value to your business and to potential customers by learning how to conduct a SWOT analysis.

  1. Stary by identifying all the individuals and groups who can impact your project, both positively and negatively.
  2. It’s important to be strategic and clear about who you are engaging with (and why) before you get too far into the process.
  3. A helpful way to visualize this is to create a Power Interest Grid.

Otherwise, you risk turning your team into more of a political group than a product development one. Stakeholder management is the process of identifying, assessing, and managing the interests and needs of stakeholders. An effective stakeholder management strategy should be backed by data and paint a clear picture of everyone involved. Stakeholder management is the process of identifying, analyzing, engaging, and managing stakeholders to achieve a successful outcome in project management. It involves understanding their interests and expectations and creating strategies to exceed them.

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But let’s dive a little deeper into some best practices and more advanced tips you can apply to help you achieve the best possible outcomes. It’s important to be strategic and clear about who you are engaging with (and why) before you get too far into the process. This will not only help to save time and money, but also help you manage expectations and gain trust.

The Easy Guide to Stakeholder Management

The key to a successful stakeholder management program is to start with a good understanding of your stakeholders. And make sure you are testing and refining that understanding throughout the process. Although stakeholder management can help you achieve various legal and strategic objectives, the stakeholder management process isn’t designed to influence or control people. Stakeholder management is defined as the process by which you organize, monitor, and improve your relationships with your stakeholders. Usually this involves identifying stakeholders, analyzing their needs and expectations, and then planning and implementing various tasks to engage with them.

How to Select the Right Stakeholder Management Software

This will allow you to coordinate your interactions and assess the quality of your relationships so that you can achieve an outcome, legal requirement, or strategic benefit. It’s useful to designate a project coordinator or support staff to own stakeholder engagement on larger projects. Invite stakeholders into decision-making processes whenever possible, so they feel like they have a say in how projects unfold from start to finish. This helps build stronger stakeholder relationships between teams and more informed results-oriented decisions. I suggest a scenario-background-decision required-options presentation model to get everyone oriented, informed, and aligned in making quick decisions. For more resources on project stakeholders and stakeholder management, we’ve compiled a list of links for you to explore and instruct you further on stakeholder management.

At the business level, you are developing strategies that will help sell the projects to others. Going back to the customer service project, what importance can you show the business leaders? When you can show a potential impact on the bottom line, you will have those stakeholders on board.

With increasing legislation and concerns around privacy and the use of personal data, it’s more important than ever to have clear, well documented processes for your stakeholder management. Regular reports are important so that you can keep the relevant people in the loop — and track how your plan is progressing. Importantly, our software also tracks how these stakeholder mapping values change over time. If you’d like to know more about the Simply Stakeholders approach to stakeholder mapping, get in touch with one of our team. Project managers must consult regularly with every key stakeholder.

This might happen indirectly (because you listen to them as a Product Owner) or quite directly (because this group of people usually have the means to make their voice heard). Keep them close to make sure you keep the ability to set the direction for product development. To put the tool into practice, I usually recommend to identify the most important stakeholders for each quadrant. Then decide how often and with which type of communication you want to approach and interact with the different groups. Usually most time and effort is spent with the players but your mileage my vary.

Stakeholder management is a critical aspect of the project management process, which promotes a positive relationship with those supporting your project. Your strategic objectives should always be clear in stakeholder communication. This allows your team to manage stakeholder expectations and create positive relationships.

One final, important element to stakeholder management that we’ve touched on already is your software or tools. There’s a lot that goes into the stakeholder management process — to do it properly (especially at scale or over a long period of time), you really need the appropriate tools for the task. From the start of your stakeholder management process, consider what information you might need from stakeholders in future in order to contact them and gather meaningful insights. For example, if you have a signup form on your website, ensure you include all the fields that are important to track. For example, a postcode or area code can allow you to tailor your insights and communication to very specific locations.

If you are interested in some advice, having us create more useful resources, or want to find out about the software we created to support stakeholder management, please reach out to our team. This means putting in place the tools, communications, activities, and other strategies and resources you’ve identified to manage your stakeholders. Plus, ensuring that the other responsible people implement their assigned activities and tasks.

You want to be able to monitor their workload and adjust it as necessary to keep them from burning out. Use our interactive Gantt chart to present stakeholders with the project plan and schedule. It can be easily shared and acts as a collaborative platform in which they can be included.

Now that you’ve identified all your internal and external stakeholders, it’s time to determine their level of interest and the power or influence they have over the project. This is an important step in the stakeholder relationship management process, because this is when you’ll get the information needed for stakeholder prioritization. Stakeholder identification is the first step in the stakeholder analysis process and it’s the base of your stakeholder management plan. As its name implies, this process consists in identifying all your internal and external stakeholders. Later these stakeholders will be analyzed, prioritized and engaged. Stakeholder analysis is not a single step but a series of steps, stakeholder identification, stakeholder mapping and stakeholder prioritization.